Realtor.com® has launched a five-episode digital video series starring Elizabeth Banks, realtor.com®’s celebrity spokesperson. The webisodes are part of realtor.com®’s national marketing initiative, which launched in May at the NAR Midyear. Similar to the national advertising campaign, the digital video series leverages Elizabeth’s comedic style to entertainingly deliver advice on the start-to-finish stages of the home-buying process. The series was specifically developed to reach millennials, the largest demographic for first-time home buyers, in a format they are comfortable with.
The series, which is aptly named, “The Home Buying Process in Plain English with Elizabeth Banks,” is the company’s latest effort to position realtor.com® as the best real-time resource to help potential buyers, sellers and renters of homes make the most informed real estate decisions.